Sun. Dec 15th, 2019

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Niche-Specific Gifting Platforms : Bootiques Platform

1 min read



Boots UK, the health and beauty retailer, recently launched the Bootiques platform to help the public find gifts for specific types of individuals such as vegans, tweenagers, makeup lovers, workout enthusiasts, and more. To help launch its new platform, the brand debuted the ‘#GiftLikeYouGetThem’ campaign that asks viewers “why is gifting so problematic?”

The platform has various curated gifts for niche individuals. For example, there’s a section for “the person who lies awake dreaming of sleep,” “the person who’s 100% vegan,” “the on-fleek beauty kween,” and “the strange moody tweenager formerly known as your little angel.” Using humor and relatable puns, the Bootiques platform helps solve consumers’ struggles of finding the perfect presents this holiday season.



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